Passionbrand founder Helen Edwards on growth from the margins
Think with Google Firestarters · Neil Perkin
December 14, 202321m 25s
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Show Notes
Brand consultant Helen Edwards is a columnist for Marketing Week, adjunct professor at London Business School, and the author of a new book 'From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come From the Fringes – and how to get there first'. In this thought-provoking episode she discusses why marketers need to look beyond the usual places to drive sustainable growth in an increasingly competitive world.
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