How planning, marketing and advertising are evolving with Chapter's Founding Partner, Gareth Kay
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Show Notes
Gareth is Founding Partner at Chapter in San Francisco. In this episode, he discusses how planning, marketing and advertising are all evolving. Gareth speaks about the power of having a high density of creative talent, the danger of planning specialising into irrelevance, the importance of diversity in inputs, and the challenges and opportunities that are emerging from the increasingly blurred lines between product and marketing disciplines.
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