
Discover the aspiration economy with Esprit Global Chief Brand Officer, Ana Andjelic
Think with Google Firestarters · Neil Perkin
December 28, 202324m 7s
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Show Notes
What is aspiration in the modern world? How do we achieve it, and how do we differentiate and signal our taste to others through knowledge and curation? Esprit's Global Chief Brand Officer, Ana Andjelic, talks about the premise behind her book on how social, cultural, and environmental capital changes brands.
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