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Discover the aspiration economy with Esprit Global Chief Brand Officer, Ana Andjelic

Discover the aspiration economy with Esprit Global Chief Brand Officer, Ana Andjelic

Think with Google Firestarters · Neil Perkin

December 28, 202324m 7s

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Show Notes

What is aspiration in the modern world? How do we achieve it, and how do we differentiate and signal our taste to others through knowledge and curation? Esprit's Global Chief Brand Officer, Ana Andjelic, talks about the premise behind her book on how social, cultural, and environmental capital changes brands.

Check out our YouTube video series at: https://goo.gle/3t13pWt