Award-winning strategist Rishad Tobaccowala on why the future of marketing is not data
Think with Google Firestarters · Neil Perkin
February 1, 202443m 19s
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Show Notes
Are you making the most of your data? Rishad Tobaccowala, award-winning strategist, podcaster and best-selling author, joins Neil to discuss why storytelling is key to unlocking its true value and how successful companies combine 'maths and magic' in marketing.
Check out our YouTube video series at: https://goo.gle/3t13pWt