Coffee with Jon: The Power of Saying "Because"
THINK Business with Jon Dwoskin
November 19, 20241m 45s
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Show Notes
Using the word "because" in sales conversations can significantly increase persuasion and conversion rates. A study by social psychologist Ellen Langer demonstrated that providing a reason, even a simple one, when making a request can boost compliance. Applying this principle, try incorporating "because" in your sales pitches to build trust and credibility.