Real Estate Marketing 101 with the Host of theREsource Show Ryan Hills & RC

Justin Stoddart  
Hey, welcome back to the Think Bigger Real Estate Show. I'm your host, Justin Stoddart, excited to bring you today a couple of what I like to call icons. Somebody would say legends, guys who've done some amazing things in the digital media space when it comes to lending when it comes to real estate agents, really acting as a lighthouse, lighthouse to those of us in this industry saying what's coming? And where should we be going? Where should we be moving our business so that all of us can continue to create profitable niches within our industry. So before I get into introducing who these characters are, who you're going to love, it just really, really almost household names when it comes to this space. The purpose of my show, again, is to help you think bigger, most of the problems we face in life or because we're not thinking big enough, as we think bigger as as we start to do that our activities change, our results follow and our impact follows that part of thinking bigger is surrounding yourself with people that are thinking bigger than we are. And the purpose of this show is to put you in contact with people that are doing exactly that. That can help you think bigger. So I want to welcome onto the think bigger real estate show, Ryan Hills and RC of the art of resource show. Is that right guys did I butcher that, or, I'm sorry, 

Ryan Hills  
We are called the resource, the RE Source, just Whatever, man. I'm Ryan. And that's RC. So thanks for having us on Justin. 

Justin Stoddart  
I love it the resource, you can find them at the RE Source. So the resource.tv that's where their show is hosted. They've been putting out again content for a decade. Yeah, they could see this thing coming. I mean, if that's not an indicator in and of itself, as to how far ahead of the curve these guys are. 10 years ago, nobody was doing this stuff. Righ? Now there's a lot more people that are doing it. It's still not enough. And we're going to talk about that today. 10 years ago, you guys saw you where this industry needed to go and you started leading the way so kudos to you guys for being pioneers. For for really teaching all of us the importance of standing out and really being a thought leader, right, which is, I think part of the future of being of remaining well paid to this industry. Would you guys agree? 

Ryan Hills  
I appreciate that man. And I love I love your mission and what you're doing in your space as well. So it's awesome to see that, as you said earlier, you know, I'd love and I think you would, too, for more people to kind of follow that model in real estate lending and title. appraisers, like even small business owners is crazy to me that 10 years later, I remember telling rc 10 years ago, like, Hey, we got to be quick, we got to be fast, because people are going to catch on. And a decade later, it's still not being leveraged as much as it should. So that's part of our mission is to continue to go out there and challenge realtors, lenders, entrepreneurs to leverage social, leverage video, because it's such an awesome platform and you never been able to reach so many people so quick, and it's actually relatively inexpensive now, versus kind of the old method. So, love what you're doing, man. Thanks. Thanks for having us on again. Absolutely. Yes. 

Justin Stoddart  
Yeah, no, it's my pleasure again I am. If there's anything I do well, it's because I'm standing on the shoulders of giants like you guys that saw this coming a long time ago. And you know, and probably similar to what you guys just described. At first, I was like, I gotta hurry like, I gotta get this out. Everyone's got a copy of the reality is most people don't and most people should right? Let's talk about that, like why having an interesting that everybody needs to do their own show, right? But having a very strong presence in digital media, why do you think that matters now more than ever before? 

Ryan Hills  
Well, I mean, presence and brand to me like kind of same thing. And we're going to talk about that at the OMBA coming up. And I don't want to give away too much of what we're going to talk about because I'd love to see you guys there. There's only 75 spots, it's going to fill up really, really quick. I told Justin before the before we started shooting, like I'd love to fill that up with realtors at a mortgage event. I just think that would be funny. So if you're like listening, realtors make sure you you sign up real quick. I'm sure we'll throw something in the comment section as far as the link to sign up, but we're gonna we're going to address that. Why is it important to have a brand? For us? Our origin story 10 years ago was just that like, great recession hit, we were young in the business, you know, we didn't have gigantic databases or referral partners. How do we become relevant? How do we build a brand? That's where we started 10 years ago. So we're going to give 10 years of our lessons on building that brand becoming relevant. We're just not going to give it today because I want to build desire. So I can see you guys in Oregon in a few weeks. 

RC  
Something that stops a lot of people, which is why I'm interested in coming on the show, is it's a mental thing, right? And so fear plays a really big role in building a brand. Why me? Why does someone want to pay attention to me? There's so many other people just killing it. So it starts, you know, starts in your head as far as answering like, Oh, I am good enough to do video. It doesn't matter. I look what I look like I sound way sound like and I do have things inside of me that I need to share with people to make an impact positively. And that leverage of always adding value is where the influence begins. And so I think it's a mind shift, not caring about yourself but realizing you have an obligation to serve your customers and your talk to your customers. 

Ryan Hills  
How did you say before we started? Because I think you, you got to the answer, and we'll get to all of the How to stuff at our talk. But how did you say what was your phrase about having real estate in their head? 

Justin Stoddart  
Yeah, no, I appreciate asking. So I'm a firm believer that that you need to own a piece of real estate and people's brain, which can also be described as mindshare, right? You like to read that concept but it's definitely what it is. It's it's you own real estate someone's brain. If you own zero real estate, in someone's brain, there's zero percent chance they will use you on the real estate transaction because they've forgotten about you. mean Case in point the first home My wife and I went to sell. I had a very good friend who would help me in my general contracting business, we'd moved out of state that turned our primary residence into a rental. We're now moving back to Oregon. We're from and we decided to sell the rental Wish I wouldn't have looked at it what that homes worth nevertheless, My wife looks at me and says, Justin, Who should we use for real estate? I was like, like no names came to mind. I'd been out of the state for six months. Nobody really stayed in contact with me. But you know, I was a builder, right? I worked with agents. And so finally a name came to mind. It was a gentleman named John, John had put me on some really, in my opinion, terrible drip campaigns, but he's the only guy communicated with me now owned, terrible real estate, my brain, but he was the only one that owned real estate in my brain, so I gave the listing to John. Within probably a few hours, my heart just sank. And I thought, what about my friend Craig? Oh, crap. I would have loved to have given this listing to Craig. Craig again, had added value to me as a builder. He was a friend of mine from college. Nevertheless, I had to make that uncomfort...