Level up Your Real Estate Marketing with Jason Mendell

Justin Stoddart  
Hey, welcome back to the Think Bigger Real Estate Show. I'm very excited about today's episode. It's going to teach you how you are competing with Netflix and how you can actually win. You might be thinking I'm crazy right now. We'll we'll get back to that and even introduce today's guest that is going to help us with this exact topic. But I want to remind you the purpose of this show is to knock over the first domino before you leave. Sorry, before you live a life of great impact. You have to think bigger. This episode, this show is all about helping you think bigger so that that process starts again. I'm thrilled today to have with me actually somebody I've known for a long time. Jason, I was a high school together years ago, and I won't I won't totally date us as far as how long ago that was, but he was a good guy back then. And he's a great guy now. And so let me introduce him Jason Mendell, three years in the business $28 million in your second year in the business all by yourself impressive. recently partnered with Veronica Park. They are luxury agents and they do some really Really cool things when it comes to marketing going to talk all about that today. But before I get into that, Jason, thank you for coming on the real estate show.

Jason Mendell  
Thanks. It's good to be here. And it's funny how things all come full circle so years ago, we're buddies and we still are so good to

Justin Stoddart  
see, you know, yeah, likewise, man. Yeah, way back when wilsonville high school I was the first graduating class and I think you were right behind me.

Jason Mendell  
First full graduating class.

Justin Stoddart  
Yeah, that's right. That's right. We were not very big class back then. Now wilsonville is kind of a perennial powerhouse back then we just kind of a limp along school. Anyway, fun to see what you've done with your career. I know you've had built grown businesses have a beautiful family. Just so everyone knows. About a week ago, we were scheduled and Jason Texas said I'm not gonna be able to do this. And we were texting back and forth and I was joking about how he's a better dad than I am. It's which is quite possibly true. But some Jason before we get into kind of your expertise in marketing You being a great dad, I want to I want to, I want to, like remind people that the like, another purpose of this show is for people to think bigger than real estate. What is your favorite part about being a dad?

Unknown Speaker  
Well, you know, I think it's having someone that always looks up to you and loves you. unconventional. So, you know, real estate is a hard job or within the home a lot or, you know, it's got to be a balanced you need a good team. So whether it's a team at home or the right team in the office, or the right brand behind you, having the right people, you know, around you, but yeah, being a dad is a big thing. I've got a little six and eight year old, very proud of them. And I'm good. That's all I can handle. I know that you've got a few more than me, but it's definitely a you know, big heart moment. Yeah. Yeah.

Justin Stoddart  
It's awesome. I can tell that that's a kind of at the core of who you are, which is awesome. Congrats to you and your wife. Now. Now you did 28 million your second year in the business yet you decided to partner Tell me why this concept of partnering? Why did you?

Unknown Speaker  
So one of the real impactful presentations that I saw last year was Barbara Corcoran, it was through the P Mark group. And there were two big takeaways that I got from her. One is that this is a tough business. And it's not your success, but it's how you get back up after you get beat down. So every day and this is a tough business, so you want to have someone who cares cares about you, and you care about them. And you can have that open communication list. So it's tough. I had a bad day yesterday, but you know what, I got back up today, and it's about moving forward. So that was a big takeaway. And then the second one was, you know, have the right balance. So a lot of people know me I'm kind of out there. I like being the captain of fun but getting things done, and I need the right balance. So that's why I was lucky enough to find Veronica Park this last year to team up with her. She really helps us and you know, we're the perfect couple to move forward business couple

Justin Stoddart  
What a powerful combo. You know, I remember Barbara Corcoran saying the same thing is that she would take someone with grit over someone with talent all day long, because at the end of the day, it doesn't matter how talented you are, if when you get knocked down, you stay there, your talent is dormant, it's not actually doing anything. Whereas you get somebody with with some grit that maybe isn't as talented and they can pop back up and keep doing the work. Eventually that person is going to win. And so I think that that gave me encouragement. I don't see myself as overly talented, but I do have some grit. And so it was it was exciting to have her say that I think there's a lot of truth to that. And I think for those maybe that don't feel like they don't have grit that it can be developed. And in your case you said, you know, another way to develop that grit is to partner with someone so I'm not lonely. You know, I've built businesses, as you know, had a high end home building company for a number of years. And it can be lonely when you're in business for yourself. And so I think you know, part of what I hear you saying is that there's there's power in partnership. There's synergy, right? One plus one doesn't equal to n equals more than that equals three and beyond, right? Correct,

Unknown Speaker  
you don't and having the right partnership, but it's also activities. So you know, whether it's a activity leads to results, whether it's a discussion or a door hanger that we're doing or a red carpet reveal, or, you know, whatever it may be. You got to be at active in this market. So Veronica and I, we do two open houses every Saturday to open houses every Sunday. We're out there, we're getting stuff done. And that's really important. So someone along this journey is is really key for us to be successful.

Justin Stoddart  
That's awesome, man. I love it. I was listening to a gentleman today, Ricky Carruth who's going to be on the show on Friday. And he was saying anything works as long as it involves you out talking to people, anything like everything works as long as it involves you talking to more people about real estate you like it will work. And I love how you guys are getting after it like four open houses a weekend between the two of you that's another Your customers love that. And I'm sure it's it's just great for business.

Unknown Speaker  
Yeah, well the end result is that you know, we're selling more houses, the days on market are shorter, and we've got more inventory and we're picking up new buyers and sellers because of that big chunk of our businesses come from that. Just getting out.

Justin Stoddart  
Yeah, must be present to win right it's hard to actually win when you're not out in front of people. So love it you guys are getting after got a few comments here. We got said Nate Kraus erotical Park. Speaking of them are chiming in here. So thanks, guys, for your comments. Let's get into kind of this topic of you know, it's kind of how I see it is that we are competing against Netflix, it's not good enough anymore, for one to just get on camera or on a blog and share relevant real estate news, right? I think about the newsletters of old that are just very factual, with no entertainment value, or the videos that get up in there. Just Simply like kind of a rambling of rates and, you know, inventory and like that's, in my op...