Episode 9101
ThePrintPod: Not lab-grown, only a natural one can be called a 'diamond', as per India's new rule
January 20, 20263m 7s
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Show Notes
The Bureau of Indian Standards has introduced a new rulebook that changes how diamonds can legally be described and it directly affects what consumers see, read, and buy. From now on, if a product says 'diamond', it means a natural diamond. If it’s lab-grown, it must say so clearly, fully, and without marketing spin. For India’s jewellery market, it marks a major step toward transparency. Samah Qundeel explains.