Why The Top Salespeople Are Buyer Centred
TheInquisitor Podcast with Marcus Cauchi · Marcus Cauchi, Sandler Training (South East)
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Show Notes
Tom Williams has been a salesman, CEO, and trainer. He is the author of 2 best selling books Buyer Centered Selling and The Sellers' Challenge.
We explore what being buyer centred means in practice, and why partnering with your buyer speeds up the buying process and results in better outcomes for all concerned. In a robust conversation uncovering the practicalities of moving from a product centred to a buyer centred sales approach and mindset, Tom shares his 36 years of experience.
Deep, practical, operational insights at every stage of this conversation.
Contact Tom via LinkedIn linkedin.com/in/thomasjwilliams
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