Tim J Smith: Grow a Spine and Charge What You Are Worth
TheInquisitor Podcast with Marcus Cauchi · Marcus Cauchi, Laughs Last Ltd
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Show Notes
Tim J Smith of Wiglaf pricing shares my view that discounting is a sin. Giving away margin because your reps have a bad money concept is unforgivable.
How often does a founder or leadership team encourage discounting? Do you ever calculate what the true, full hidden cost of an initial discount will be over a customer's lifetime? It'll make your FD or CFO weep.
Tim and I don't pull any punches. This will be an uncomfortable listen for many of you.
Contact Tim linkedin.com/in/drwiglafWebsites:
- wiglafpricing.com (Wiglaf Pricing)
- wiglafjournal.com (Wiglaf Journal)
- depaul.edu (DePaul)
Phone: +1 8728292495 (Work)
Email: [email protected]Twitter: timo437
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Contact me to chat about coaching and training https://calendly.com/marcuscauchi