Filling Up Your Brand Bucket
TheInquisitor Podcast with Marcus Cauchi
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Show Notes
"Never assume you are in relationship with someone", says Barnaby Wynter, author of #TheBrandBucket. "The power base has shifted to the buyer", he continues since the advent of the internet and the smart phone. 88% of buying journeys start online in consumer sales, but that is being mirrored in B2B.
The Brand Bucket process:
- Raise awareness
- Image match
- Define your value to them
- Give them a test drive and make the experience amazing
- Elicit a response
- Earn loyalty
The vast majority of the value in your business is intrinsically tied to looking after your paying prospects (Barnaby says talking about them as customers makes companies complacent, and I agree)
Contact Barnaby via LinkedIn - linkedin.com/in/barnabywynter
Websites- thebrandbucketcompany.com (Company Website)
- barnabywynter.com (Personal Website)
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi