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223 - How to Build Your Following From Zero: A Practical Guide to Building Your Tribe One Person at a Time
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223 - How to Build Your Following From Zero: A Practical Guide to Building Your Tribe One Person at a Time

3. Create Content Strategy and Calendar

The Writing at the Red House Podcast

December 21, 202025m 58s

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Show Notes

Kathi is back with Tonya Kubo, creator extraordinaire, continuing the discussion on building followers from zero. The first week they kicked off the series talking about brand. The second week we learned about creating a compelling offer. This week is all about creating a content strategy and calendar and how they are beneficial. In this episode you will learn:

  • The difference between a content calendar and a content strategy
  • How to start developing a content strategy
  • What are the top two mistakes that communicators make with their content

 

 

 

 

 

 

Links and Resources:

Tonya 

Join Tonya Kubo's The Secret to Online Communities Facebook group and access the content calendar and posting prompts here. 

Seth Goden

Clutter Free Academy

Red House Writer's Collective

 

December Special Offer: 

 

Imagine this…

What if you were able to suddenly create a life where you not only looked forward to writing each and every day, but a life where you actually have the time and ideas to write, and could build a following of readers hungry for what you’re writing? And then, what if you were actually able to turn writing into a business?

And the best part? The Collective is 50% off for the month of December with code CHECKIN

Red House Writer's Collective

 

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