210 - Creating Killer Newsletters Part 3 with Kelly Wilbanks
How to Actually Craft the Newsletter
The Writing at the Red House Podcast
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Show Notes
Kathi Lipp and Kelly Wilbanks are continuing the conversation on how to create a killer newsletter. In the first week we talked about why we should have a newsletter. The second week all things newsletter content were discussed. Now, Kathi and Kelly show us how to craft the newsletter into something that people actually want to read. Listen in to learn how to focus on the audience who is receiving the newsletter, the importance of staying committed to the core promise and:
- How to determine the balance of including links and other extras
- How to track all of those great ideas….or conquer up ideas when you’re at a loss
- How to handle unsubscibers
Links and Resources:
The-Ultimate-Guide-to-Man-Food-2016
W@TRH Create a Killer Newsletter Download
You are not going to want to miss next week's episode on How to Make Your Newsletter Something People Look Forward To!
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