161 - How to Turn Your Book into a Speaking Topic
You are one of the amazing ones who did it, you wrote a book! Now you need to know how to take your great work and distill it into a 40-minute speech. A speech that serves your audience well, creates value and naturally increases your sales. So, how...
The Writing at the Red House Podcast
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Show Notes
You are one of the amazing ones who did it, you wrote a book! Now you need to know how to take your great work and distill it into a 40-minute speech. A speech that serves your audience well, creates value and naturally increases your sales. So, how do you do that? Authors, speakers, and entrepreneurs Kathi Lipp and Michelle Cushatt share their top three tips and give some bonus do’s and don’ts for authors-turned-speakers or speakers-turned-authors.
In today’s episode, you will know:- How to decide your #1 takeaway
- Creating universal applications for every audience
- Creating the right amount of tension
- How to balance serving and selling
- Bonus: Do’s and Don’ts for every author-turned-speaker
Print this sheet to take notes as you listen:
Find Michele’s new book here. Other references:
A BIG Thank you to our sponsor of this episode:
Permission to Post with Bethany Howard
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