Why Franchises Need Visual Marketing ft. Shannon Wilburn
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Show Notes
#49: Today we're chatting with franchise coach and expert, Shannon Wilburn. Shannon is a serial entrepreneur and the co-founder of Just Between Friends, a successful franchise that grew to 155 locations with $42 million in system-wide sales. In this episode of The WorkPlay Podcast, Shannon Wilburn discusses her journey as a successful franchisor, the importance of creating effective marketing strategies and systems for franchisees, and how utilizing tools like WorkPlay can streamline content creation and enhance brand compliance across multiple locations.
Key Takeaways:
- The importance of proving a franchise concept before scaling through franchising.
- Strategies for building momentum and achieving franchise growth.
- The significance of providing consistent marketing support and collateral to franchisees for brand compliance and satisfaction.
DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method.
This episode is brought to you by WorkPlay Branding.
WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe.
If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST