The WorkPlay Podcast

In this episode, Katie Sol shares her journey from corporate America to becoming a spiritual teacher, the importance of staying true to oneself, the power of intuition in decision-making, the role of visuals in branding and attracting opportunities, and the benefits of the WorkPlay method in creating authentic and impactful content.Key Takeaways: 1. The importance of staying true to yourself and your unique expression in your business and marketing.2. The power of tapping into your intuition and following your inner guidance in making business decisions.3. The significance of embracing authenticity and aligning with your truth to attract opportunities and connect with your audience.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

In this episode, attorney Ticora Davis discusses her business as a business and intellectual property attorney, her journey from studying science to becoming a lawyer, the importance of marketing and branding for lawyers, the power of visuals in marketing, and the planning process for her upcoming content shoots.Key Takeaways: The importance of being intentional and consistent in your marketing efforts as a lawyer or business owner.The need for lawyers to embrace a more entrepreneurial mindset and explore non-traditional paths in their careers.The significance of visuals in capturing attention and conveying your brand message effectively in a competitive online landscape.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Chi is the VP of brand and marketing and Sarah is the director of communications at Kajabi, and they have helped Kajabi become a successful creator commerce platform, with over $6 billion in creator revenue and 85 million people consuming content on their platform. In this episode, Chi and Sarah discuss the importance of visual marketing strategies, the evolution of Kajabi, and how creators can use visuals to connect with their audience and generate more leads and sales. Key Takeaways: Learn about Kajabi and how it helps business owners turn their knowledge and passions into digital products.Understand the importance of visuals in brand and marketing strategies, and how visuals can convey emotion and humanize a brand.Gain insights into the evolution of Kajabi and how the company has adapted to the changing landscape of creator commerce, emphasizing the need for creators to own their audience and revenue. Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

After watching hundreds of members use The WorkPlay Method, we're sharing valuable insights on how to get the most out of WorkPlay shoots so members can create compelling visuals that will boost revenue. In this episode, we discuss the importance of crafting a visual marketing campaign and how to do it effectively. We're providing step-by-step guidance on defining your brand's North Star, setting goals, and choosing the right campaign style. Today's episode also includes exercises and prompts to help our listeners plan their visual campaigns for the upcoming quarter! Follow along with today's episode using our visual marketing campaign guide, which will take you step by step through the process! Just DM @workplaybranding the word: 'WORKBOOK' [FREE DOWNLOAD]Key Takeaways: The importance of crafting a visual marketing campaign that aligns with your business goals and objectives.The difference between evergreen and launch campaigns and how to determine which type is suitable for your projects.How to define your North Star, set goals, and choose the focus of your visual campaigns for the upcoming quarter.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Heidi is an in-house stylist for WorkPlay who has helped numerous clients step out of their comfort zones and create impactful visual campaigns. In this episode of the WorkPlay podcast, Heidi discusses the importance of styling in visual marketing and how it can help communicate values, interests, and personality to the audience. She emphasizes the need to push out of comfort zones and experiment with different styles to find what works best. Heidi also provides tips and tricks for organizing outfits before and after a photoshoot, as well as advice for those who may not have the budget for a personal stylist.Key Takeaways: The importance of personal style in visual marketing and how it communicates values, interests, and personality to the audience.The benefits of stepping out of one's comfort zone in terms of style and how it can lead to a new world of possibilities.Tips and tricks for styling oneself on a budget, including keeping things basic, focusing on accessories, and experimenting with small changes.DM US @workplaybranding on Instagram the word: 'STYLE' to amplify your style in tandem with the WorkPlay Method.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Sarah Jenks is a priestess and entrepreneur who has had a personal brand for 14 and a half years, transitioning from an emotional eating expert to a life coach and now leading a sacred feminine company, with successful visual marketing strategies that have generated millions in revenue. In this episode, Sarah Jenks discusses her journey as an entrepreneur, the importance of authenticity in marketing, the process of creating unique visuals, and the tools and strategies she uses to execute successful marketing campaigns.Key Takeaways: The importance of authenticity in marketing and how it can help create a strong connection with your audience.Overcoming the fear of judgment and embracing your unique expression in your marketing.The power of storytelling and evoking emotions through visuals in marketing campaigns.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Jacklyn Grad, an incredibly talented videographer with WorkPlay Branding, discusses the benefits of outsourcing video production and the potential for growth it can bring to businesses. She emphasizes the importance of freeing up time and resources by delegating tasks such as filming and editing to professionals. By doing so, entrepreneurs are free to focus on other aspects of their business and explore new opportunities. Jacklyn also highlights the value of experimenting with video and the valuable insights that can be gained from this process and ultimately, help you level up your visual marketing strategy.Key Takeaways: The importance of bringing in someone to help with video production and editing, and how it can free up time and allow for business expansion.The difference between off-the-cuff videos shot on a phone and professionally curated videos with a specific purpose and vision.Overcoming mindset blocks and fears of failure when considering up-leveling and creating high-quality content.DM US @workplaybranding on Instagram the word: 'VIDEO' to create successful video marketing campaigns in tandem with the WorkPlay Method.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Jacklyn Grad is an incredible videographer who offers WorkPlay members access to create custom talking head videos, documentary-style videos, commercials, and full course creation. In this episode, Jacklyn Grad, the WorkPlay videographer, discusses the power of video in marketing and how it can effectively engage and connect with audiences. She highlights the importance of authenticity and investing in high-quality video content to create a strong brand presence. Jacklyn also explains the process and benefits of using WorkPlay video power-ups, such as creating brand story commercials and full course videos, to elevate visual campaigns and launch successful marketing initiatives.Key Takeaways: How the growing popularity of video has an effect on engaging audiencesUnderstand the importance of bringing your true self forward in your videos and how it can resonate with your audience.Learn how to leverage your existing WorkPlay content to create cohesive and impactful video campaigns.DM US @workplaybranding on Instagram the word: 'VIDEO' to create successful video marketing campaigns in tandem with the WorkPlay Method. Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Cait Scudder is a high school teacher turned multiple 7-figure business mentor for mother CEOs, A TEDx speaker, host of The Millionaire Mother podcast, and internationally recognized online business expert. In this episode, Cait shares about her specific visual marketing strategy and her unique approach to branding as well as her views on privacy and family matters when it comes to marketing plus how she prepares for photoshoots with 2 kids and expecting one on the way.Key Takeaways: How to stay in your maternal power when creating a visual marketing strategy. How to plan and have an unconventional brand shoot for your marketing. How to create a new identity with a visual marketing campaign. Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Chandler, a trademark lawyer, discusses her role in helping businesses double their revenue growth through trademarks and IP ownership. In this episode, Chandler walks us through how to own your brand, legally. If you’re creating visual assets for your business (psst…all WorkPlay members) you need to trademark and we’re going to walk you through the process, step by step in this episode. Key Takeaways: Why it’s important to own your brand before asking consumers to pay you. How your visual identity plays a role in your brand’s reputation.Why trademarking more than just your logo & brand name is important.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Lacey, a seasoned salon owner of ten years, has not only created a thriving salon, Lace®, but has also extended her expertise to empower fellow business owners. Through her program, Lacey helps entrepreneurs build strong and sustainable training systems, ensuring lasting success. In this episode, Lacey outlines her visual marketing and team management strategies within her salon business, stressing the need for a unified visual approach that resonates with current cultural trends, while also explaining her team organization and preparation methods for photoshoots, fostering a sense of teamwork and camaraderie, ultimately resulting in enthusiastic brand ambassadors who actively promote the business on social media.Key Takeaways: How to create a positive team culture and how it results in enthusiastic brand ambassadors for your businessWhy it’s important to have themed photo shoots for your team to help showcase their individual brands within your brand.Why visual marketing is essential for salons & stylists.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Chantelle has been in business for almost 10 years and over that time has served thousands of women in finding their voice, owning their story, and taking their messages to the stage. In this episode, Chantel talks about the foundational role of storytelling in building a strong brand by advocating for the connection of personal experiences in your work, offering a framework that delves into pivotal moments, life lessons, and the underlying purpose of one's brand, and emphasizing the transformative potential of visual storytelling in converting a message into a movement.Key Takeaways: Why storytelling is the key to creating a successful business and how it offers valuable insights on creating a compelling visual campaign. How to turn a brand message into a movement.How to capture the seasons of your life and the transformations you and your business go through that are compelling and draw your ideal client to you. Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Mellissa is the “secret” of success for world-class designers, artists, and Silicon Valley tech creatives. Through her company, Channel Your Business®, Mellissa has trained over a thousand transitioning professionals on how to create their own soul-centered business without losing the respect or revenue they’d spent a lifetime cultivating. In this episode, Mellissa talks about the growing skepticism and cynicism among people in marketing, she also emphasizes the role of the WorkPlay method in building trust through visually compelling images, while stressing the importance of well-planned and authentic visual marketing strategies in a world saturated with words and fake messages.Key Takeaways: Why trust has become a major factor in online business marketing & why you need visuals to convey trust.The importance of developing deep connections with customers and how to create that connection.What dynamics of online business are changing and how you can navigate them successfully.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Becca Martin comes from a marketing and journalism background and has been writing compelling copy for passionate business owners since 2017 through her company Black Diamond Copy Co.® In this episode, Becca helps us explore how people's buying habits have shifted towards wanting more authenticity and a deeper connection with the person they are buying from.Want to create magnetic copy that amplifies your visual marketing campaigns? For email campaigns click hereFor website campaigns click hereFor sales pages click hereFor all other campaigns click here Key Takeaways: Visuals and copywriting work together to represent your business in a way that will generate revenue. The importance of authenticity in creating an effective visual marketing strategy. The online business landscape has changed, with customers now wanting to know the person behind the brand before making a purchase. Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Kelsey Kerslake, with 13 years of experience in online business development, transitioned from growing a multi-6-figure design agency to creating the Aligned Business®, holding a master's degree in brand strategy, and certification as a life and business coach. Kelsey shares her experience with the WorkPlay Method and how it transformed her business. She discusses the importance of design in marketing and how it can set you apart as an expert. Kelsey also provides tips and advice for preparing for a brand shoot, including planning outfits, incorporating props, and taking care of yourself before the shoot.Key Takeaways: Why the role of design is crucial for setting a business apart and building trust with customers.The impact of using WorkPlay Method content in her Instagram reels, website, and podcast cover.The process of creating Pinterest boards, selecting outfits, and gathering props to achieve the desired artistic direction for a WorkPlay brand shoot.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Jordan Gill has been active in the online sphere since 2014, with a track record of aiding over 500 clients in crafting virtual VIP Days and orchestrating virtual conferences for more than 5,000 attendees, generating 7-figures in revenue for the past two years. Jordan shares her insights on implementing a visual marketing strategy with WorkPlay branding and shares the significance of showcasing different aspects of oneself in branding, leading to business growth and fulfillment. Jordan also emphasizes the importance of enjoying the business journey and how to adapt to market shifts.Key Takeaways: Understanding how market shifts during the pandemic have led to a reevaluation of business strategies and a focus on finding fulfillment and enjoyment.How to eliminate the anxiety of getting everything perfect in one take.Creating a visual brand that showcases multifaceted identities and tells a unique story.Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Kate Northrup, who is an entrepreneur, bestselling author, and mother, has established a global platform dedicated to supporting ambitious women mend their connections with money, time, and work; she is also the author of "Money: A Love Story" and "Do Less," and the innovator behind the Do Less Planner System, with her work having been showcased in Oprah Daily, The Today Show, Women's Health, Glamour, The New York Times, Harvard Business Review, and other prominent publications. Kate shares her expertise in using visuals to evoke emotions and establish connections with customers. Kate explains the evolution of online business marketing, the importance of specific vision in the digital landscape, and how visual marketing played a key role in her 6 & 7-figure launches. Key Takeaways: Utilizing metaphor and emotions in visuals to bypass the logical brain and influence purchasing decisions.Creating a well-organized content and marketing plan that is essential for generating revenue How to let go and trust the process in order to lead to a deeper level of abundance Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!

Welcome to the WorkPlay podcast, where we deep dive into how to create a visual marketing strategy that actually moves the needle. Take a peek inside the minds of hundreds of Workday members who have created successful visual campaigns that have generated millions in revenue.Head over to WorkPlay branding.com to launch your visual marketing strategy for less than $500 a month! Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you're wanting to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST The WorkPlay Podcast is edited and produced by The Virtual Assistant Studio. Ready to streamline your content marketing strategy and amplify your voice with a podcast? Apply to work with The VA Studio today!