Brad & Hannah Klingman: RiseUp Label
The Woodpreneur Podcast · Acres of Timber
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Show Notes
In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Brad and Hannah from Rise Up Label, a company dedicated to providing innovative labelling solutions for the woodworking industry. They discuss the challenges of residue left by standard labels, the importance of quality equipment, and their marketing strategies to reach potential clients. The conversation also explores the ideal client profile, operational challenges faced by cabinet makers, and future growth strategies for Rise Up Label.
Takeaways
- Rise Up Label addresses the residue problem in woodworking labels with innovative solutions.
- Their marketing has shifted from traditional methods to leveraging social media and online sales.
- Ideal clients range from small woodworking shops to large cabinet manufacturers.
- Future growth involves expanding offerings, building a community, and fostering partnerships.
- Labels, though small, are a vital component of the manufacturing process.
Chapters
00:00 – Introduction to Rise Up Label
02:11 – Solving the Residue Problem
06:11 – Marketing the Solution
09:41 – Growth and Operations
12:10 – Understanding the Ideal Client
13:46 – Operational Challenges in Cabinet Making
16:14 – Investing in Quality Equipment
18:33 – Expanding Beyond Labels
22:19 – Future Growth Strategies
23:22 – Advice for Online Presence
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