Season 1 · Episode 53
53: He Built a $7M Service Business… Then Franchised It (Here’s the Playbook)
The Window Cleaning Millionaire · Ryan Johnson
February 10, 202652m 16s
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Show Notes
Episode Summary
Ryan sits down with Evan Ritchie, founder of Coconut Cleaning, to break down how Coconut built a membership program (Coconut Club) that drives recurring revenue, boosts profits, and fuels referrals. Evan shares the evolution of their offer, what finally made it a “no-brainer,” and how they trained technicians to sell it consistently. They also talk franchising strategy, branding, and how Coconut uses reciprocity-based marketing to dominate local markets.