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Winning Deals In Both Good and Bad Markets
Episode 15

Winning Deals In Both Good and Bad Markets

The Win Rate Podcast with Andy Paul

October 18, 202347m 15s

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Show Notes

Today on The Win Rate Podcast, Andy welcomes James Isilay, CEO at Cognism, Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital,  and Kyle Williams, Founder at Brickstack. The roundtable discussion today visits the importance of lead quality in sales, the challenges of tracking and incentivizing the right behaviors, the need for effective multithreading in deals, selling effectively in both the up and down times, the shift in sales strategy towards being sales-centric, the proliferation of sales technologies, and much more. 


Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!


Thank you to our sponsors:


Allego


Clozd


Cognism


Topics

SDR functioninside sales modellead qualitydemos setpipeline progressionincentivizing behaviormicro commissioningtracking factorsinbound win ratessales leadershipMEDDIC sales methodologymultithreading dealssales toolssales trainingchallenging economymarket reactionoutbound salesEuropean marketsoftware industryaccess to capitalgreenfield opportunitysales performancetrustworthinessbuyer goalstrust measurementsales strategysales tech industrybenchmark standardswin ratepipeline qualificationtime allocationproduct knowledge.