030: Between Hooked and inDISTRACTable: Building Sticky Habits with Nir Eyal

"Monetization is a result of engagement, not the other way around. Building a customer habit creates a competitive advantage." ~ Nir Eyal

In this episode of The Widest Net Podcast, Pam is joined by none other than Nir Eyal. With a rich background in both academia and the entrepreneurial world, Nir has a wealth of knowledge on the intersection of psychology, technology, and business. He's not just an author, but also a former lecturer at the highly-esteemed Stanford Graduate School of Business, and a successful tech entrepreneur, having sold two tech companies since 2003. In his bestselling books, "Hooked: How to Build Forming Habits" and "Indistractable: How to Control Your Attention and Choose Your Life," Nir explores the principles behind effective product design and habit formation, making him a leading thinker and strategist in this space.

This episode unveils the duality of building and breaking habits that will captivate your mind, leaving you hungry for more. Embark on this riveting exploration and prepare to unlock the untapped potential of habit-forming products in your own business.

Here's what you can expect from this episode:

• Realize the transformative impact of habit-evoking products on your business growth
• Navigate the corners of the revolutionary 'Hook Model' that aids in creating habit-forming products
• Identify the significance of external and internal triggers in the landscape of habit formation
• Unearth the secrets of task prioritization, achieving intense focus, and pushing the envelope of productivity

Remember we all need each other - life and work is better together.

Resources mentioned in this episode:

• Nir Eyal's Website
• Book - inDISTRACTable: How to Control Your Attention and Choose Your Life
• Free inDISTRACTable Workbook
• Book - Hooked: How to Build a Habit for Me and Products
• Nir Eyal - LinkedIn
• Nir Eyal - Facebook
• Nir Eyal - Instagram
• The Widest Net Book by Pamela Slim

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