016: The Key Elements of Powerful Beacon Content with Nancy Duarte

"There's something magical when you can see the look in people's eyes, that your body of work is going to change them. It's no feeling like that." - Nancy Duarte

In this episode of The Widest Net, I am pleased to be joined by Nancy Duarte. Nancy Duarte, known as the "the Storyteller of the Valley" is CEO of Duarte Inc. and author of six bestselling books. For over 30 years, Duarte Inc. has worked with the highest performing brands and executives in the world. The insights from these engagements get transformed into training everyone can learn from. As a persuasion expert, Nancy cracked the code for effectively incorporating story patterns into business communications who has been featured in Fortune, Time, Forbes, Fast Company, Wired, Wall Street Journal, and Ted Talks.

We dive into the thought process of deriving the content for Nancy's beacons and discuss how her formula fits her various types of audiences. It's important to know your audience and what will resonate with them as well as your process in delivering your content to the marketplace whether through storytelling, like Nancy, or by many other avenues. I am sure you will find something that Resonates with you!

Here's what you can expect from this episode:

• What is the "sparkline" from Nancy Duarte's book "Resonate"?
• How is empathy used at Duarte
• What are "star moments" and how can they be used to create effective communication
• How to figure out what your desired audience needs to hear and how to structure the delivery

Remember we all need each other - life and work is better together.

Resources mentioned in this episode:

• Duarte Inc.
• TED Talk - The Secret Structure of Great Talks, Nancy Duarte
• The Widest Net Book by Pamela Slim

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