The Good Ally
The Wellbeing Rebellion · Ngozi Weller & Obehi Alofoje
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Show Notes
This one’s been a long time coming.
I’m joined by the brilliant Sally Pritchett - CEO of Something Big, champion of inclusive communication, and my personal friend - for a proper, honest chat about what it really means to be a good ally.
Not in theory, not in hashtags, but in actual day-to-day action.
We’re talking about using your privilege, showing up when it matters, and making real impact through business.
Spoiler alert: she’s got a cold, I’ve got a cold, but the energy? Still 10/10.
Highlights:
(96:28) Allyship is a verb, not a vibe
(10:38) Use your privilege like it’s your superpower
(14:53) Pro-activist: Sally’s accidental mic-drop moment
(28:08) Stop defending DEI like it’s optional
(50:02) The 4 C’s that actually mean something
(38:19) Diversity drives profit - it’s not just nice
Find out more:
B-Corps HERE.
Heinz DEI failures in their advertising HERE.
Link to Something Big’s latest guide on Creating authentic, accessible and inclusive communication HERE.
Links to Something Big
Connect with us here:
Website: https://aurorawellnessgroup.co.uk/
Ngozi: https://www.linkedin.com/in/ngozi-weller-aurora/
Obehi: https://www.linkedin.com/in/obehi-alofoje-psychologist-aurora/
Book a Call here: https://aurorawellnessgroup.co.uk/#book-meeting