Super Bowl advertising, pandemic style
How are advertisers thinking differently this year, and how have the messages they're sending changed?
The Week in Philly from KYW Newsradio
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Show Notes
For some people Super Bowl commercials are about as highly anticipated as the game itself. But it's safe to say the vibe's going to be a bit different this year, with a country and a TV audience that has been through a lot in the last 12 months and is still in the midst of a pandemic. So how are advertisers thinking differently this year, and how have the messages they're sending changed? Sean Grevy, CEO of 43 Oak, a Media Buying and Planning Advertising Agency based in New York City joins KYW Newsradio In Depth to talk about what to expect on advertising's biggest night and how the pandemic has changed the playing field.
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