Should big brands be weighing in on big issues?
More and more these days, brands seem to be announcing stances on major issues. Why they’re doing it, and whether it really has an impact.
The Week in Philly from KYW Newsradio
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Show Notes
From Fortune 500 companies to elite universities and professional sports franchises, big-name brands seem to be weighing in more frequently on big, hot-button societal issues. Why are they doing it and what are the costs of taking a stance? Villanova University Associate Dean of Diversity Equity and Inclusion and Associate Professor of Marketing Dr. Aronte Bennett takes a look at this social media-fueled landscape, and whether or not brands aligning themselves with specific causes actually moves the needle.
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