How far will airlines go to get you to fly during the coronavirus pandemic?
Coronavirus has both wrecked tourism and supercharged innovation for the industry. From head-turning marketing campaigns to rapid digital innovation, the parts of the tourism industry and its marketing machine that emerge from the coronavirus pandemic probably won't resemble what they looked like a year ago. Dr. Laurie Wu, Assistant Professor at Temple University's School of Sport, Tourism and Hospitality Management joins KYW In Depth to talk about creative marketing strategies the tourism industry is hoping will convince you to travel and the innovation that's emerging from the pandemic induced travel emergency. See omnystudio.com/policies/listener for privacy information.
The Week in Philly from KYW Newsradio
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