A 30 second Super Bowl ad costs $6 million. Is it worth the price tag?
Can a Super Bowl ad really be worth the price tag? We get the answer to that question from Temple University's Joe Glennon, who also breaks down a few of the most iconic commercials in championship football history.
The Week in Philly from KYW Newsradio
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The Super Bowl is Sunday, and for every person looking forward to watching the Bengals and the Rams, there’s probably somebody that is just as excited if not more excited to check out the Super Bowl commercials. A 2022 Super Bowl commercial that runs 30 seconds costs as much as $6 million dollars. Can that ad really be worth the price tag? What does a company need to do to have a commercial that really resonates? We get the answers to those questions from Joe Glennon, associate professor of instruction and chair of the Department of Advertising and Public Relations at Temple University’s Lew Klein College of Media and Communication.
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices