Social Commerce Showdown: Josh Carter on TikTok, Influencer Wins, and Skims x Nike
The Watson Weekend · Watson Weekly
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Show Notes
In this episode of Watson Weekend, hosts Rick Watson and Jessica Lesecky discuss the latest in technology, e-commerce, and retail news, including Skims' partnership with Nike and Amazon's new cost-saving strategies. Special guest Josh Carter joins to share insights into social commerce, influencer marketing, and the importance of being brave in brand marketing. The show features a fun segment of 'Two Truths and a Lie,' and delves into how small to medium-sized businesses can leverage social platforms for growth. Don’t miss the dance party finale!
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