Nic Newman on Voice Assistant Adoption and the Media - Voicebot Podcast Ep 71
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Show Notes
Nic Newman just completed a comprehensive study for the Reuters Institute for the Study of Journalism about smart speaker adoption titled "The Future of Voice and the Implication for News." The work includes consumer surveys in the U.S. and Europe, interviews with media outlets globally, and in-home consumer observation.
Nic is a former journalist and now a media strategist with more than 30 years experience. Over his career, he was a BBC Newshour presenter, Editor, Producer, and reporter for radio, television and online editions. He also served as BBC Head of Product Development and Technology. Over the past decade, Nic has been a Senior Research Fellow at City University of London's department of journalism and a Digital Strategist at Nic Newman Associates where his clients have included the BBC, ITV, Financial Times, and Manchester City. He is a graduate of the London School of Economics. We cover a lot of ground about the evolution of media through the web, mobile, social and voice epochs as well as how smart speakers are changing consumer habits.