Matt Ware and Lachlan Pottenger of First Talk Voice Shopping in Australia - Voicebot Podcast Ep 85
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Show Notes
Matt Ware is Group Operating Director at Agencies 3Di, First, and TPN, and Lachlan Pottenger is Creative Director at First, a leading digital agency in Australia and the country's top developer of voice apps. Matt and Lachlan talk about a Google Action for Kmart that recommends gifts by type and price and integrates with the retailer's inventory management system to tell shoppers product availability by store location. It has a user return rate of over 30% and 60% of voice sessions include a screen. This is a real-world voice shopping use case that is succeeding today. The interview was recorded on site at the Business of Bots conference in San Francisco 2019.