The Voice Episode 61: How Pharmaceutical Marketing REALLY Works
The Voice · IABC Ottawa
July 2, 201314m 58s
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Show Notes
Every year, we spend millions of dollars on pharmaceuticals but most of us don't really know or understand how prescription and over the counter medications are marketed. Host Danny Starr talks with Dennis Sakalauskas about how this fascinating industry works from the approval of drugs to the governing bodies that approve every piece of marketing material developed. Learn more about Dennis and his firm DPS Original at dpsoriginal.com and on Twitter @DPSoriginal