The Voice ep 40: Marketing in the Round with Gini Dietrich
The Voice · IABC Ottawa
September 11, 201213m 19s
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Show Notes
Following the release of her latest book, Marketing in the Round, award-winning marketing professional Gini Dietrich sat down with Alexandra Reid to discuss the new push for businesses to break down organizational silos and develop a "round" approach to marketing operations. Gini explains what's going on in the world of marketing today that encouraged her to write the book, steps to develop a "round" marketing process, and shares specific applications for this approach for all kinds of businesses. You can learn more about Marketing in the Round by ordering your own copy today, or ask Gini your burning questions by connecting with her on Twitter or over on her popular blog Spin Sucks. If you have questions for Alex, contact her on Twitter or at Francis Moran and Associates.