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The Voice ep 30: Rethinking Sponsorships

The Voice ep 30: Rethinking Sponsorships

The Voice · IABC Ottawa

April 24, 201221m 30s

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Show Notes

The old world of sponsorships where brands hand over money in return for a banner or logo at an event is over. On this episode of The Voice, Bernie Colterman from the Centre for Excellence in Public Sector Marketing discusses how brands and events can partner for experiences that engage audiences and boost brand awareness. Learn more about Bernie athttp://www.berniecolterman.ca. Connect with host Danny Starr on twitter @dannystarr.