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The Voice ep 16: Brand: deconstructed and reconstructed

The Voice ep 16: Brand: deconstructed and reconstructed

The Voice · IABC Ottawa

July 6, 201113m 52s

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Show Notes

Is your organization following through on its promise to its stakeholders? The Voice co-host Graham Machacek sits down with Jon McGinley, Director of Marketing, Radian6, at the MARCOM conference to dissect the components of a strong brand, the difference between brand and reputation, and how "social listening" can help protect a brand.