The Voice

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial} It's awards season! Graham Machacek nabbed PR pro Kathryn Hendrick of K. Hendrick & Associates and Betsy Kitchen of Total Communications Group for a chat about handling PR campaigns involving celebrities and high-profile influencers -- including a recent project they all worked on involving His Excellency the Right Honourable David Johnston, Governor General of Canada. Graham shares insights from his MuchMusic days and Kathryn and Betsy dish practical advice about on-site logistics with His Excellency.

Graham Machacek speaks to Dorothy Engelman--owner of q media and founder of getinvolved.ca--about integrating social responsibility as part of a communications plan, what to consider with project partnerships, and when to engage agencies outside of Ottawa.

The concept of outsourcing Social Media is relatively new, but it’s happening, with approximately 25% of large and mid-sized business owners currently outsourcing (SocialMediaExaminer.com). The real question is what MUST you keep in-house and what can you safely hand off to a 3rd party? In this issue of The Voice, Jud Rasmussen discusses the subject with Dave Hale – the founder and CEO of Ottawa-based Soshal Group, a rapidly growing ‘Social Media engagement agency’.

For more than a decade mobile has been the ‘next big thing’, but in 2010 it arrived with a vengeance. Mobile web, texting, location based marketing, commerce and social media all funnel down to the handheld device. Jud Rasmussen sits with highly sought after mobile expert, business consultant and Untether.tv founder Rob Woodbridge to develop a better understanding of today’s mobile marketing industry, the non-relevance of devices, marketing metrics and how every company can begin to test the mobile waters.

Jobline 1: Graham Machacek sits down with Debra Sharpe, Director of Client Service, Creative Niche, to discuss job hunting in the digital age for PR, marketing, and advertising professionals based in Ottawa. What’s better: LinkedIn or traditional networking? What are the special considerations when searching for work in Ottawa? Job seekers get a leg up on their competition after listening to this cast that’s chock-full of practical advice.

Creative Hot Spots is a segment devoted to meeting local creative people and learning a little bit about where they hang out – local coffee shops, greasy spoons and mom and pop shops in our cities coolest neighbourhoods. We hope to introduce you to some fresh talent and give our creative community some profile. Co-hosted by Cathy Kirkpatrick and Tony Martins.