Episode 166

Why Your Business Should Grow On YouTube

The Visual Lounge · TechSmith Corporation

June 14, 202347m 8s

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Show Notes

If you’re looking for a new way to educate your audience, showcase your value and spread your message, this is the episode for you!

On this week’s The Visual Lounge, we are joined by Rob Wilson, video creator and YouTuber-in-Residence at VidIQ. He helps creators realize their ambitions and become financially sustainable in the process.

Rob shares how he defines success on YouTube, tackles the biggest misconceptions around the platform and gives top tips for navigating the algorithm.

Plus, he tells us three things you should know before starting out on YouTube.

Learning points from the episode include:

0:00 – Introduction
2:35 – How Rob got started in video
5:59 – Defining success on YouTube
9:09 – Rob’s top tip for video creators
12:47 – The biggest misconceptions about YouTube
17:52 – What does your audience want?
20:36 – Benefits of having a strong presence on YouTube
25:17 – Top three things to know before starting out
30:14 – Using metrics and measuring growth
38:11 – Rob’s Speed Round
45:03 – Here’s Rob’s final take
46:17 – Outro

Important links and mentions:

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