The Visionary Brand | TheDNA of a Visionary Brand (Part II)
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Show Notes
The Visionary Chronicles
CHRONICLE: February 16th, 2022
CONTENT FROM MY NEW BOOK:
THE VISIONARY BRAND, The Success Formula Behind the World's Most Visionary Brands
Available across all book retailers on February 8th, 2022
“Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share.
The Visionary Brand is unreservedly recommended for community, corporate, college, university library Business Management instructional reference collections, and for the personal reading lists of entrepreneurs, MBA students, and corporate executives."
James Cox, Editor-in-Chief, Midwest Book Review
PODCAST SERIES: THE VISIONARY BRAND | THE DNA OF A VISIONARY BRAND (PART II)
Over the next several months I will be doing podcasts on The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands.
The book is now released, and available across all book distribution locations. I would always appreciate your support in spreading the word through a review on Amazon, Barnes & Noble, social media, or any location you connect with others! Your word is what provides a connection to others who may have never heard of the book otherwise…
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Many principles make up the genetics of a Visionary brand's DNA; however, several critical elements ensure the formula is the right mix for successfully navigating the barriers all brands face throughout their lives.
Two additional items we will discuss are;
- Brand Loyalty
- Foundational Pillars
LOYALTY
Brand Loyalty is an earned right, not something that is purchased. Being able to retain, engage and build a meaningful relationship with your community is the holy grail of a brand’s long-term viability.
Generational brands, sustained and built equity over generations, are few and far between. However, one characteristic each has in common is consistently maintaining their core brand values.
Customers have many choices, very little time, and an even shorter attention span. The situation will not improve soon and will likely get much worse. A challenge non-Visionary companies face, and a new reality Visionary brands embrace. They know if they are genuine and authentic with their community, providing value beyond selling products and engaging throughout the entire purchase and following up post-purchase through the Loyalty Loop strategy, this process will succeed regardless of economic conditions.
Staying true to your principles, building a solid foundation where the brand pillars are clearly understood, and engaging with your customer are all critical strategies required to survive and thrive.
PILLARS
Now for the true Foundational Pillars to a brand’s ongoing success and ability to thrive regardless of the economic realities.
These Pillars are;
BRAND; the brand itself, the make-up of the Foundation.
- PILLAR I: Product; what the brand produces, the performance attributes that define its positioning.
- PILLAR II: Culture; how the brand interacts internally and externally, the brand's DNA to the world.
- PILLAR III: Positioning; where the brand positions its products for sale, location, location, premium, or commodity.
- PILLAR IV: Creators; build the infrastructure for the brand’s current and future generations, the eyes and ears of what the brand stands for.
VISION; the foundational day-to-day mission driven by a future aspiration, the future realized.
EXECUTION; the common goal shared by the entire brand, its ability to realize the Vision.
Each brand Pillar is critical to ensuring its longevity, its ability to stay true to the Vision, and a foundation built on rock, not sand, to withstand the forces of nature and the world.
These are what make for a Visionary Brand, start tearing down the pillars, and your foundation collapse, brand equity deteriorates, brand loyalty evaporates, brand positioning changes, and your future destiny is no longer in your hands.
Build your Foundation on solid rock, stay true to your Vision, pivot when necessary, but whatever future path you choose, it must not stray from these guiding principles.
In summary, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, was written for those looking to understand what is significant, being Visionary, being different to sustain long-term success, and what they do to create brand Loyalty. Also, it was written from an inside-out perspective, understanding is as much personal, as it is business acumen.
Be a Leader, Be a Visionary, Be Compassionate, Be Great!
Stay True, stay Authentic, be Different, be Great!
Enjoy the Journey!
Bryan Smeltzer, President
LiquidMind Inc.
@LiquidMindsite.com
@BryanSmeltzer.com
© All rights reserved, Bryan Smeltzer, 2022
THE VISIONARY CHRONICLES PODCAST
In my new Podcast, The Visionary Brand | The DNA of a Visionary Brand (Part II), I discuss the Foundational Pillars required to move your Brand from the Status Quo to Visionary. The Pillars to successfully leading for generations.
The Visionary Chronicles Podcast
We discuss this and other business strategy topics and pressing issues facing Entrepreneurs, Executives, and Small Business Owners.
Please check out "The Visionary Chronicles" on these sites.
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Subscribe to The Visionary Chronicles PODCAST, and receive The Visionary Chronicles Weekly Newsletter, along with a FREE copy of my new book in exchange for a REVIEW;
THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands.
I am providing a FREE copy with the hope you will provide a REVIEW on Amazon, Barnes & Noble, Books-A-Million, or any other international distributions sites the book is currently being distributed.
It is always greatly appreciated when you spread the word through REVIEWS!
Enjoy!
Visionary Interviews, I will be doing some upcoming interviews with some icons in the industry. If you happen to know of someone, I may want to interview, please let me know. Just provide some brief information, and if it works, we will reach out.
LiquidMind
a Brand Strategy Firm for those looking to disrupt their industry, build a global digital platform, business execution leadership, or just need someone who understands your business's complexities and can provide solutions.
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