Brand Chronicle | Nike.. Origin of the Shoe Dogs
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Show Notes
Bryan discusses the origins of Visionary, generational brands. First up is Nike, a brand that truly started with nothing, and built an ICONIC company that still stands strong today.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
In having over 25 years of executive level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.
Bryan has direct insight into the world of Entrepreneurship, having built a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.
He is the Author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.