Tyler Webb ON: Packers' Secret, 15M Views From 1 Video, AI's Threat & Why ESPN Is Losing to YouTube
Tyler Webb grew up a die-hard Packers fan in Green Bay, Wisconsin — and turned that sports obsession into a 12-year career in content creation. Now he runs a sports media brand and social media agency, and he knows better than anyone what it takes to build an audience in this space. In this episode, we get into how sports content is evolving, what the creator economy looks like for the next generation, and why the sports creators who survive AI will be the ones with a perspective — not just highlights.
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Show Notes
Tyler Webb grew up a die-hard Packers fan in Green Bay, Wisconsin — and turned that sports obsession into a 12-year career in content creation. Now he runs a sports media brand and social media agency, and he knows better than anyone what it takes to build an audience in this space. In this episode, we get into how sports content is evolving, what the creator economy looks like for the next generation, and why the sports creators who survive AI will be the ones with a perspective — not just highlights.
Connect with Tyler:
Instagram: instagram.com/tyler.m.webb/
LinkedIn: linkedin.com/in/tylermwebb/
Connect with Nik:
Instagram: instagram.com/victorywithnik/
Twitter: x.com/victorywithnik
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