Branding for Music Studios and Teachers
The Vibrant Music Teaching Podcast | Proven and practical tips, strategies and ideas for music teachers · Nicola Cantan
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Show Notes
What does your music studio brand say about you? Do you even have a brand? Of course, you do!
Has
anyone ever said to you, “I hear you’re the person to talk to about
piano lessons!” Maybe you’re filling your schedule (and even a long
waiting list!) through referrals alone.
Or maybe you’re having a hard
time getting new students and you need to advertise. What exactly are
you going to advertise? Where and to whom?
What does it mean to take music lessons with you?
Whether
you know it or not, you have a brand. The way you teach, the people you
teach, the method books you choose to use: all these and more define
you as a teacher and the type of student who is the best fit for your
studio.
Your music studio brand prioritises your strengths and is
honest about your weaknesses. It differentiates you, as a teacher, from
the other dozen piano teachers in your area.
Building your brand should be a conscious choice, but it doesn’t have to be an agonising one.
Find out more about membership at vibrantmusicteaching.com.