Viral Mattress Ads & Crowdfunding
"Most brand virality is paid for. That’s the secret no one wants to admit."
The Unofficial Shopify Podcast · Bryant Garvin, Kurt Elster
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Show Notes
Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)
What if your brand could sell a million orders before shipping a single product?
Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life’s rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine.
Sponsors:
- Swym – Wishlists, Back in Stock alerts, & more
- Cleverific – Smart order editing for Shopify
- Zipify – Build high-converting sales funnels
Links & Resources:
Work with Kurt