Unlocking the Power of Customer Lifetime Value
w/ Daniel McCarthy
The Unofficial Shopify Podcast · Daniel McCarty, Kurt Elster
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Show Notes
Ecom Businesses often rely on Customer Lifetime Value (CLTV) to stay profitable, but the correct formula can be hard to calculate. Fear not! Mr. Daniel McCarthy is here with his expertise in statistical methodology and contemporary empirical marketing problems - which he published extensively on – ready to share why CLTV needs special attention from businesses and how they should go about doing it right. Don't miss this opportunity of a lifetime by learning more from an accomplished academic who's taken home numerous awards for research excellence.
Show Links
- Dan's youtube
- Dan's spreadsheet
- Business Insider
- Theta
- Theta Blog
- Emory Course
- Dan's website
- Dan's twitter
- Dan's linkedin
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Venntov, makers of SEO Manager, Order Lookup, and ClockedIn
- Retention.com: Reclaim 5-10x Abandonment Revenue
- Loop Returns: Ecommerce Returns Management for Shopify
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What's Kurt up to?
- See our recent work at Ethercycle
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- Apply to work with Kurt to grow your store.