United Pixelworkers: A Post Mortem
We talk with Nathan Peretic about the complete lifecycle of his beloved Shopify store– United PIxelworkers– and why he had to close it to grow his t-shirt business.
The Unofficial Shopify Podcast · Kurt Elster, Paul Reda
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Show Notes
This episode is a little bit different in that we talked to the owner of a closed but beloved Shopify store called United Pixelworkers. UPW sold a collection of niche t-shirts for graphic designers and web workers in general, each themed as a local labor union. They were great, and we even have one.
If you'll join the three of us for 40 minutes of value-packed advice, Nathan shares with us his story and drops some great advice...
- How to market yourself using the law of reciprocity
- How to borrow an audience and trade up the chain
- The advantage of pre-orders flash sales
- and why you have to be shameless.
You can follow Nathan on Twitter, and check out his current venture Cotton Bureau – A curated online community for high quality t-shirts. Seriously high quality. We found ourselves drooling over half of them.
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