Turning Scratched Lenses into 8 Figures
w/ Brandon Dill, Fuse Lenses
The Unofficial Shopify Podcast · Brandon Dill, Kurt Elster
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Show Notes
“We’re doing about 1,500 pairs a day… we’re gonna hit eight figures this year, probably next year for sure.”
You know that favorite pair of sunglasses you can’t throw away? Brandon Dill turned that frustration into an 8-figure business. He’s the founder of Fuse Lenses, a brand built on bringing those scratched shades back to life.
In this episode, we trace Brandon’s journey from side hustle to scaling a manufacturing business, built on curiosity, ingenuity, and a lot of hustle. But it’s not all smooth sailing—Brandon dives into the realities of cash flow struggles, seasonal peaks, and the surprising challenges of bootstrapping. And as his company grows, he reflects on what success truly means when passion becomes a job.
Links
- Fuse Lenses - Replacement lenses for name-brand sunglasses
- Brandon Dill - Founder, Fuse Lenses
Tech Stack:
- Shopify - E-commerce platform
- Klaviyo - Email marketing and SMS platform
- Attentive - SMS marketing platform
- Okendo - Reviews and ratings app for e-commerce stores
Sponsors
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What's Kurt up to?
- See our recent work at Ethercycle
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- Apply to work with Kurt to grow your store.