Troop's Mushroom Supplement Success
w/ Jake Mellman & Stephanie Moyal
The Unofficial Shopify Podcast · Jake Mellman, Stephanie Moyal, Kurt Elster
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake's personal aftermath of a ski accident converged with Stephanie's entrepreneurial spirit, leading to the birth of a brand that's not just about supplements but about seizing opportunity in the face of adversity.
Timestamps
(00:00) The Rise of Mushroom Supplements
(06:43) From Mushroom Enthusiasts to Business Owners
(17:22) Sourcing and Extracting Quality Mushrooms
(30:21) Strategies for Shopify Store Success
(45:20) Mastering Social Media Marketing and Troop
Show Links
- Troop - Use code UNOFFICIAL20
- ReBuy
- Live Recover
- Russell Bronson's DotCom Secrets
Sponsors
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.