Episode 317
This Master Tea Blender Shifted Their Family Business Online, Selling Seven-Figures
With consistent 20-30% YoY growth, they'll hit eight-figures
The Unofficial Shopify Podcast · Kurt Elster, Emeric Harney
November 10, 20201h 3m
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Show Notes
Third-generation Master Tea Blender Emeric Harney joins us to discuss the online success of their 37-year-old family tea business, Harney & Sons. Harney & Sons is a tea company that is committed to "making quality tea an everyday luxury."
Key Takeaways:
- How they leverage their brand story
- How to power product discovery with 300 varieties of tea
- What its like running a store with 50+ apps
- Why they're fighting for inclusive messaging
Links Mentioned
- Harney.com
- Hot Cinnamon
- As The Tea Steeps Podcast
- Nosto - On-site Personalization
- Aimtell - Push Notifications
- Harney's Theme
- Better Reports
- Report Pundit
- Pingdom Tools
- The Hemp Division
- Emeric's IG: @emericharney
Sponsors
- Get powerful marketing automation with Klaviyo's revenue-driving email platform
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- Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
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Topics
teaemeric harneyshopify plusharney & sons