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The Shopify Product Network Explained
Episode 611

The Shopify Product Network Explained

"We are actually giving you money to acquire a buyer, which is a complete flip of the narrative."

The Unofficial Shopify Podcast · Kurt Elster, Amanda Engelman

March 10, 202641m 48s

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Show Notes

Amanda Engelman is the Director of Product at Shopify leading advertising and channel expansion. She built the Shopify Product Network, a free app that lets other Shopify merchants' products appear on your store. You earn commission on every sale, you keep the customer, and you get category expansion insights without carrying a single unit of inventory. One store earned over $3,000 in commissions in just two months.

We dig into how SPN decides what products to show (and how they're solving the "taste" problem), the checkout engineering that makes multi-merchant transactions seamless, and why this might be the lowest-risk growth lever available to Shopify merchants right now.

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Topics

shopify growthmulti-merchant checkoutshopify merchandisingreverse customer acquisitionamanda engelmanshopify appspnshopify networkshopify winter editionssell without inventorypins and acesshopify checkoutshopify category expansionproduct network appecommerce merchandisingshopify commissionshopify advertisingshop campaignscustomer acquisition costshopify product catalogshopify product networkshopify revenue share