Episode 514
The Declining Churn Fallacy
w/ Daniel McCarthy, Emory University
The Unofficial Shopify Podcast · Daniel McCarthy, Kurt Elster
July 30, 202447m 7s
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Show Notes
Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.
Show Links
- Retention Spreadsheet
- PPT Deck
- YouTube Video Series:
- LinkedIn: Daniel McCarthy
- Twitter: @d_mccar
- Churn Fallacy Paper
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Topics
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