Reinventing Oral Care: The Slate Flosser Story
“We learned early on: marketing is essential, but a great product backed by science is unstoppable.”
The Unofficial Shopify Podcast · Brynn Snyder, Kurt Elster
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Show Notes
In this episode of The Unofficial Shopify Podcast, Brynn Snyder, co-founder of Slate Flosser, shares how she and her dentist husband tackled one of the most overlooked aspects of health—flossing. Together, they reimagined oral care with a product that could prevent gum disease, heart issues, and more.
But flossing is just the beginning. This episode dives into their journey through a $194K Kickstarter campaign, battling knockoffs on Amazon, and scaling a Shopify store with sustainability and innovation at its core.
Brynn reveals the challenges and triumphs of creating a physical product, why subscription models are key to recurring revenue, and how staying passionate can make or break your business.
Flossing might not seem revolutionary—until you hear this story.
Show Links
Sponsors
- Cleverific: https://cleverific.com/unofficial
- Zipify: http://zipify.com/KURT
- Address Validator: https://www.addressvalidator.com/
Work with Kurt
- Grow your Shopify store with me: https://ethercycle.com/apply
- See our recent client successes: https://ethercycle.com/work