Rand Fishkin on SEO for Ecommerce Websites
One of the most misunderstood aspects of any online business is SEO. To clear it up, I talked business, philosophy, SEO, mustaches, and more with Rand Fishkin. Rand (AKA Wizard of Moz) is the founder and former CEO of Moz.com, co-author of a pair of books on SEO, and co-founder of Inbound.org. His advice for Shopify storeowners may surprise you.
The Unofficial Shopify Podcast · Kurt Elster
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Show Notes
One of the most misunderstood aspects of any online business is SEO. (And that’s for several reasons that I could do an episode on alone but I won’t.) Instead, we talk to a guest that I’m honored to have, Rand Fishkin
Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account.
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Learn:
- Why Wikipedia talks about his mustache
- How he would market an ecommerce business
- Which is more important: on-site SEO vs backlinks
- How should eCommerce stores deal with duplicate content?
- Is performance important?
- Why four star reviews are better than five star reviews
- The _one_ piece of eCommerce SEO misinformation out there you need to know
- Rand's #1 tip for The Unofficial Shopify Podcast.
Links:
- Rand blogs at https://moz.com/
- Rand will answer your questions on Twitter: https://twitter.com/randfish
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