Optimizing the Customer Journey by Exiting the Ecommerce Echo Chamber
"Ecommerce is stuck in an echo chamber. Exit the echo chamber."
The Unofficial Shopify Podcast · Kurt Elster, Juliana Jackson
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Show Notes
Juliana Jackson, AKA The CLV Lady, Juliana is one of the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize what matters to improve profitability and customer loyalty for ecommerce brands.
She also has some unconventional opinions about ecommerce and its echo chamber problem.
- Why RFM segmentation is more important than CLTV
- What to ask your customers in an interview
- Why is ecommerce a sausage fest
Show Links
- Effective Customer Segmentation through RFM Analysis
- Wikipedia: RFM (market research)
- HBR: Jobs to Be Done
- Juliana on LinkedIn
- App: Reveal by Omniconvert
Sponsors
- Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Try Bold Product Upsell, free trial
- Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
- Improve your shop’s search engine ranking with Venntov SEO Meta Manager
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What's Kurt up to?
- See our recent work at Ethercycle
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